Google Business for Multi-Location Brands

These days when someone asks a question, a frequent response is “Google It”. As such, this has become the primary port of call for anyone looking for information on a given subject. This includes the opening hours of their nearest store, or perhaps a phone number to make a direct inquiry, or even the reviews left by other patrons. 

All this information and more can be found on a Google Business Listing, that is the window to the right side of your search results that displays information for a given business.

Why Google Business Profile Matters More Than Ever

Google Business Profile is often the first touchpoint between your business and potential customers. With more people relying on Google Search and Google Maps to find businesses nearby, optimizing your Google Business Profile is essential to driving foot traffic, online orders, and local brand awareness.

For multi-location brands, managing multiple listings across different locations can be complex – but the payoff is worth it. According to Google, businesses with complete profiles are twice as likely to be considered reputable by consumers.

Key Benefits of Google Business Profile for Multi-Location Brands

1. Local Search Visibility
   By optimizing each location’s profile with accurate information, keywords, and business categories, your brand can rank higher in local search results – putting your business front and center when customers search for nearby services.
2. Customer Engagement
   Responding to reviews, answering questions, and posting updates directly on your profile helps build trust and shows customers that your brand is active and engaged in the local community.
3. Boosted Conversions
   Features like direct booking links, product showcases, and Q&A sections give customers all the information they need to make a decision – without ever leaving Google.
4. Reputation Management
   Google Business Profile is a key platform for collecting and responding to customer reviews, which can significantly impact a brand’s reputation and SEO ranking.
5. Performance Insights
   Google provides valuable insights into how customers interact with your listings – from search queries to calls and website visits – helping brands optimize their local marketing strategies.

How SocioLocal Helps Multi-Location Brands Manage Google Business Profile

Managing multiple profiles across locations can be time-consuming and prone to inconsistencies. SocioLocal’s platform simplifies the process by allowing multi-location brands to:

• Update business information across 100s of locations
• Respond to customer reviews in one central inbox
• Track performance and customer interactions

By integrating Google Business Profile into your overall local marketing strategy, you can boost your brand’s visibility, strengthen customer relationships, and drive more business to each location.

But how do you access your business listing so you can manage & connect it to SocioConnect? Well, by claiming it. 

Great, How Do I Claim it?

To start, you’ll need a google account (a gmail) and go to business.google.com where you can add a business. There’s three ways a single listing can be claimed, but what options are available to you will vary depending on what information Google has. All of the following options deliver a verification code to you.

1. An automated call to the phone number listed for your business. 
2. An email to an email address that shares the same domain as the website listed for your business. 
3. A physical letter, posted to your business address. 
   

Once you have your code, enter it, and you’ll be able to update your listing and respond to reviews, among a few other things.  But if you have dozens or hundreds of listings, what can you do?

Managing all these contact points and codes would be tough. But Google is ahead of the pack on this issue, with an option to bulk claim listings.

This is done through the “Import Businesses” option, under where you would add a single location. Google will give you the option to download a template of a .csv file and an example sheet for reference. 

You’ll need to enter all the relevant information for each individual store, as requested. Once that sheet is completed, you can upload it to Google for processing. This may take time, depending on the number of listings. If done correctly you’ll be granted access to all your listings, allowing you to keep information up to date for your customer base. It’s especially important to respond to reviews, which can help your business’ ranking in search results.

Ready to Maximize Your Local Presence?

With SocioLocal, managing your Google Business Profile has never been easier. Book a demo today and discover how our platform helps multi-location brands unlock the full potential of local marketing.

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